Senior Research Associate (Cold Calling)

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Req. Number: REF1794I
City, State: Bengaluru, KA
Country: India

Company Description

About m360 Research (m360 Research is a wholly owned subsidiary of M3): m360 Research is a full-service market research agency specializing in the healthcare space. Our proprietary panels include over 1 million physicians across 75 specialties in addition to substantial communities of allied HCPs, and payers. Founded in 2004, with a strong provenance in technology and innovation, m360 is committed to high quality and actionable insights, underpinned by robust physician verification and ISO certification (9001, 20252, 27001). International fieldwork services are complemented by full service advanced analytics to power data-driven decision making.

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Job Description

Overview:

We are looking for a highly motivated and proactive professional experienced in hard-core outbound sales process and who thrives in a fast-paced and target oriented environment. This role requires an individual with strong cold calling, lead generation, list building, and desk research capabilities to deliver results. The ideal candidate must be a self-starter with a passion for generating new opportunities, nurturing prospects, and expanding market reach.

The Telecaller will work closely with the Operations teams to identify potential customers, engage with decision-makers, and generate quality leads that contribute to the recruitment process for Data Collection on Healthcare Market Research projects.

Key Responsibilities:

1. Cold Calling & Lead Generation:

Conduct high-volume cold calling to potential respondents to introduce company services/products and aggressively recruit for Healthcare Professionals to join our panel.
Dial through client provided lists with phone numbers, get through gate keepers, and achieve targets set.
make outbound calls to potential respondents or decision-makers using client-provided lists. The caller must navigate gatekeepers effectively and ensure successful reach to the target individual.
Identify, qualify, and nurture list building and networking opportunities through phone calls, emails, and other communication channels.
Understand client requirements, pain points, and business needs to tailor pitches accordingly.
Maintain an updated and organized database of leads, prospects, and follow-up activities.

Make outbound calls to contacts on lists provided by clients across various geographies.
Identify and bypass gatekeepers to connect with the intended target.
Clearly introduce the purpose of the call and engage the respondent in line with project requirements.
Capture accurate responses or confirm interest, as per project goals (e.g., recruitment, screening, appointment setting).
Maintain detailed and accurate call records in the calling system or project tracker.
Meet daily, weekly, and monthly calling and conversion targets.
Collaborate with team leads and quality control to ensure high standards of call delivery.

Required Skills:

Prior experience in cold calling, telemarketing, or outbound sales is preferred.
Strong communication and persuasion skills.
Ability to handle objections and maintain professionalism on calls.
Comfortable working with targets and call quotas.

Preferred Attributes:

Perseverance and target orientated in high-volume call environments.
Quick learner with adaptability to project-specific scripts and objectives.
Time management and self-motivation in both remote and office-based settings.

2. List Building & Desk mining:

Research and build targeted prospect lists from various sources, including online directories, LinkedIn, industry reports, and other data sources.
Continuously update and refine the lead database to ensure accuracy and relevance.
Categorize leads based on priority, industry, and potential conversion rate.
Utilize platforms such as LinkedIn, Facebook, and other social media channels to source potential contact details.

3. Performance Tracking & Reporting:

Track and analyze call performance, lead conversion rates, and pipeline progress.
Provide weekly and monthly reports on lead generation activities, successes, and areas for improvement.
Adjust strategies based on performance data and feedback from the sales team.

Key Skills & Qualifications:

Experience: 1-3 years in outbound tele calling sales process, inside sales, business development, or lead generation roles.
Excellent Communication Skills: Strong verbal and written English communication.
Self-Motivated & Proactive: Ability to work independently with minimal supervision and take initiative.
Sales & Persuasion Skills: Ability to convince, negotiate, and build rapport with potential clients.
Tech-Savvy: Comfortable with CRM tools, LinkedIn, data research tools, and lead generation software.
Result-Oriented: Strong focus on achieving KPIs, lead conversion targets, and business growth.
Resilience & Adaptability: Ability to handle rejections and quickly adapt sales approaches.
Multitasking Ability: Manage multiple leads and follow-ups simultaneously.